The National Association of Trailer Manufacturers (NATM) is celebrating the one-year anniversary of its Dealer Affiliate Program.
NATM, representing the light- and medium-duty trailer industry for more than 30 years now—with a special focus on promoting the production of NATM-compliant equipment—says the decision to include trailer dealers as affiliates was a natural next step in the evolution of its safety efforts.
Trailer dealers serve as the main point of contact during the sales process of many NATM-compliant trailers. This group also is a key stakeholder in the fight to improve trailer safety because it’s in their best interest to ensure customers are safe, and happy with their purchase.
As a result, NATM created the Dealer Affiliate Program.
Increasing end-user awareness of the importance of the NATM Compliance Verification Program has consistently ranked as a top priority for trailer manufacturing members, NATM said. By bringing trailer dealers in as affiliates, NATM is better able to serve its membership by directly communicating the importance of purchasing NATM-compliant trailers.
NATM Dealer Affiliation is $150 and delivers access to educational materials, marketing resources and other benefits, including:
- Safely Towing a Trailer Brochures
- Lighting & Wheel Torquing Posters
- Trailer Safety Week Keychains
- Dealer Affiliate Window Clings
- The Trailer Handbook
- Online advertising opportunities on NATM.com
- All issues of Tracks magazine
- The NATM Insider monthly eNewsletter
- Compliance Kit
- Marketing Kit
- Federal and state CDL laws
- State brake laws
- State safety chain laws
- 401(k) exchange Affinity Program
More details about the program are available at natm.com/dealers.html.
