The North American Trailer Dealers Association reports that registration has opened for the inaugural Trailer Tech Expo Powered by NATDA, sponsored by Dealer Spike and Novae. The event will take place at the Reno-Sparks Convention Center in Reno, Nevada, from February 25-27, 2025.
The three-day immersive event will focus on trailer innovations and technologies for the light- to medium-duty trailer industry and features a full day of dealership education, two and a half days of technician training, a full-day of exhibits, NATDA’s very first industry awards banquet and more, according to the association.
“This event provides the most expansive hands-on technician training curriculum that NATDA has ever hosted,” NATDA Executive Director Andria Gibbon said. “We are proud to partner with Dexter to offer technicians a chance to earn credit towards the NATDA Technician Certification.”
The dealer education program, sponsored by Dura-Haul Trailers, will offer Tow Talks, seminars and in-depth software demonstrations on Tuesday, February 25. Topics covered will include the use of technology and AI in sales and operations, dealership succession planning, recruiting, and retaining employees, measuring service productivity and more. The program will feature industry experts such as Sara Hey from Bob Clements International, Kent Lewis from FreeGren, Jeff Robertson from Jeff Robertson Consulting, among others.
On Wednesday, February 26, the event’s Expo Hall will be home to interactive displays and demonstrations featuring the latest groundbreaking products, design enhancements, and partnerships from trailer and truck bed manufacturers, as well as related industry vendors.
“To qualify to exhibit at this event, companies must showcase a new innovation or technology,” Gibbon said. “So, attendees are guaranteed to see the latest from our exhibitors.”
NATDA will host its first-ever awards banquet, also on Wednesday, to recognize and celebrate the most forward-thinking dealers, manufacturers, and vendors in the industry.
“The trailer industry is changing rapidly,” Gibbon noted. “You cannot afford to run a business without embracing technology and innovation. We’re excited to be able to acknowledge and showcase those businesses that exemplify the very best practices that will move the industry forward.”
On Thursday, February 27, the event will close with a keynote breakfast focused on “The Future of Technology in the Trailer Industry.”
Attendees will have time on Thursday to explore attractions and areas of interest in the burgeoning Reno-Tahoe area.
“This event location is truly something special,” Gibbon added. “It’s our hope that our attendees will take advantage of this exciting destination with their families.”
Trailer dealers interested in registering for this event can do so at natda.org/trailer-tech-expo. Companies interested in exhibiting at the event can learn more and apply at natda.org/tte-exhibit.