FordDirect and Work Truck Solutions provide retail platform for Ford and Lincoln Dealerships

Work Truck Solutions is partnering with FordDirect to provide Ford and Lincoln dealers with the choice of two unique Work Truck Solutions offerings created to serve the commercial department needs of a single manufacturer's entire dealer body.

As part of this strategic partnership with Work Truck Solutions, FordDirect will connect Ford and Lincoln dealers to this innovative commercial vehicle business offering which includes a custom bundle of tools, special consultative services, and a true partnership relationship. Information is being made available to dealers in conjunction with this announcement.

“For business owners, their work truck or van is their job or business. Without it, they’re just not working. Given the current inventory shortage, buyers are looking to work with dealers to plan for, find, or order the right vehicle,” said Kathryn Schifferle, CEO of Work Truck Solutions. “Helping dealers be that consultant for their business customers’ vehicle needs, as well as offer additional products and services before and after the sale, is critical to maximizing a commercial department’s success.”

Currently, dealers’ online shopping tools don't address the unique needs of their commercial vehicle buyers; business shoppers are focused on the actual configuration of the vehicle and their specific business use case. That is what Work Truck Solutions specializes in, and its mission is to create a frictionless path for business owners to find the vehicles they need by providing dealers with the right tools to serve this unique customer base.

“FordDirect partners with only a select few companies to fill unique needs of Ford and Lincoln dealerships,” added Schifferle. “We’re honored to partner with FordDirect and assist dealerships with digital strategies, solutions, and services that will drive their commercial business growth.”