Meritor takes tiered approach with aftermarket brands

LAS VEGAS. Meritor Inc. will offer a more complete product portfolio with distinct aftermarket brands that includes multiple price points designed to meet customer requirements regardless of the vehicle lifecycle stage, representatives explained in a press conference at Heavy-Duty Aftermarket Week here.

“Meritor’s comprehensive portfolio delivers the right parts, performance and price for each life stage of trucks, trailers and buses, offering quality products to lower fleets’ total cost of operation,” said Brett Penzkofer, vice president, Aftermarket, North America. “Parts available through our family of brands are backed by industry-leading Meritor warranties and complete product support to match any performance or cost objective.”

All Meritor Aftermarket parts brands are Meritor engineering-approved to meet the right performance specs at the right price points throughout the entire lifecycle journey. Products in each distinct brand are validated to meet or exceed relevant industry standards for safety, reliability and durability, Penzkofer emphasized. To help customers choose the parts that are right for them, the brands are segmented into “good”, “better” and “best” price and performance tiers:

• In the Good tier, the Mach parts brand are built for customers seeking high-value, delivering quality all-makes parts that improve uptime at affordable prices.
• The Better tier’s Meritor, Euclid and Meritor Reman brands offer top-quality aftermarket parts at more affordable prices: The Meritor brand’s high-quality parts are designed and engineered to exacting OEM specifications; Euclid, a trusted brand for more than 75 years, delivers high-quality aftermarket parts designed and engineered for all vehicles; and Meritor Reman offers high-quality remanufactured Genuine and aftermarket parts.
• The Best tier’s Meritor Genuine brand is designed for newer vehicles still under warranty or for customers who want to maintain original performance and maximize uptime with OEM production parts.

Meritor is one of the few suppliers that manufactures or approves for sale lifecycle aftermarket parts that include support and availability, according to the company.

“Today’s truck operators strive to maximize life and uptime from their current fleets of trucks and trailers, and they’re focusing on delivery, speed, availability of quality parts and overall operating costs,” Penzkofer said. “With our new brand structure, we’re offering high-quality parts across the board at better prices with the convenience of one-stop shopping to help our customers save time.”