High Bar Brands has added BettsHD, a division of the 156-year-old Betts Company, to its family of commercial vehicle brands. The Fresno, California-based BettsHD product lines, including metal fenders and mud flap hangers, will retain their name as part of the HBB portfolio.
"We’re excited to welcome a well-known brand like BettsHD to the High Bar Brands family," said HBB President and CEO Christopher 'CT' Thorpe. "The history, reputation, and products make this a perfect addition to our lineup of iconic brands. Our sales and marketing strategy is unique in the industry, and we take a deliberate approach to integrating new brands to ensure everything operates smoothly.”
Thorpe emphasized that HBB will collaborate with key BettsHD employees to integrate the brand into the HBB family over the coming months, aiming to streamline the customer experience.
Derek Quys, senior vice president of sales and Business Development at HBB, added, "BettsHD brings a dynamic product range, and we’re thrilled to enhance our spray suppression offerings by including mud flap hangers and metal fenders. This acquisition enables us to better serve customers who prefer to purchase products by category."
Bill Betts will remain invested with the BettsHD brand under High Bar Brands, while Betts Company, under Bill’s leadership, will continue to independently operate its other divisions, Betts Spring Manufacturing and Betts Truck Parts and Service. The transaction is designed to allow Betts Company to concentrate on expanding it distribution and spring divisions, he noted.
"High Bar Brands has a strong history of successfully integrating family-owned businesses into their robust sales and marketing framework," said Bill Betts, president and COO of Betts Company. "Betts Company has a six-generation legacy, and we’re confident that HBB will continue to grow and improve the BettsHD segment while caring for our employees and customers as we have for over a century and a half.”