Prime Design Aligns With R•O•M

April 4, 2012
Prime Design Ladder Racks has formed a strategic alliance with R•O•M Corporation that will further its ability to provide products to a wide customer base. Prime Design will become a subsidiary of R•O•M and maintain its presence in West Saint Paul, MN

Prime Design Ladder Racks has formed a strategic alliance with R·O·M Corporation that will further its ability to provide products to a wide customer base. Prime Design will become a subsidiary of R·O·M and maintain its presence in West Saint Paul, MN.

Prime Design President Avi Levi will continue in his current role at Prime Design and will also assume the role of Chief Development Officer of R·O·M.

The alliance continues R·O·M’s long-term strategic initiative of growth through new product introduction, geographic expansion, strategic partnerships, and acquisitions. Jeff Hupke, CEO of R·O·M, expects the partnership to produce immediate tangible benefits for Prime Design’s customers.

Together, R·O·M and Prime Design will implement Continuous Improvement with Lean Six Sigma strategies to further enhance Prime Design’s already strong quality and on-time delivery performance. This partnership will further expand Prime Design’s customer relationships and outreach performance.

“Prime Design has used its exceptional engineering talent to build the best product in the marketplace,” Hupke says. “Our alliance gives Mr. Levi additional resources to concentrate on growth, product development, and meeting specific customer needs. Mr. Levi’s future role as R·O·M’s Chief Development Officer speaks to his extensive expertise in engineering world-class products, and to our collective commitment to innovation at both Prime Design and R·O·M.”

Levi also noted that the alliance is an excellent opportunity for both companies to better address customer needs.

“Our alliance with R·O·M will allow Prime Design to accelerate the pace of innovation and product improvement that has won accolades from our customers,” he said. “With the added resources that R·O·M brings to the table, the possibilities for both companies are immense.”

R·O·M currently has 180 employees at its Belton, MO, and East Stroudsburg, PA, facilities. Prime Design currently has 50 employees at its location in West Saint Paul, MN.