The North American Trailer Dealers Association is now accepting submissions for the Innovation Showcase at the 2025 NATDA Trailer Show taking place August 26–28 at the Music City Center in Nashville, Tennessee.
The Innovation Showcase gives manufacturers and service providers the opportunity to spotlight their latest advancements—whether it's a new trailer, component, or dealership solution—to thousands of industry professionals attending the largest and most established trailer event of the year.
New this year, the awards within the showcase have been renamed to better reflect the importance and influence of innovation across the industry:
- TRAILblazER Award – Best in Show for Trailer Components & Accessories
- TRAILsettER Award – Best in Show for Dealership Performance & Programs
- TRAILmakER Trophy – Best in Show for Trailers
All exhibitors are encouraged to participate, with the first entry complimentary.
“We updated the names of these awards to better celebrate the bold, creative, and forward-thinking ideas that keep this industry moving,” said Corey Langley, director of exhibits and partnerships at NATDA. “This Innovation Showcase isn’t just about recognition—it’s about helping exhibitors drive interest, open doors to new partnerships, and bring truly innovative solutions to the forefront of our industry.”
Entries must feature products or services launched after the close of the 2024 show. All submissions will be displayed in the Innovation Showcase area and voted on by attendees. Winners will be announced live during the show and awarded first, second, and third place in each category.
In addition to on-site recognition, all award winners will receive a spot in Winner’s Row at the 2026 NATDA Trailer Tech Expo powered by NATDA in Reno, Nevada, as well as recognition at the event’s awards luncheon.
To learn more about the 2025 Innovation Showcase, or to enter, go to natdatrailershow.com/innovation-showcase.
Pictured above: The Sure-Trac Pro Series Roll-Off Dump Trailer took the Innovation Showcase award for Best Heavy Duty Trailer at The Trailer Show 2024.