The University of the Aftermarket, in cooperation with the Auto Care Association, will present its annual “Aftermarket 101” program in Southfield, Mich., October 4-5 to provide employees who are new to the aftermarket with a better understanding of the industry, its structure and big-picture trends.
During the day-and-a-half program, which is open to any new employee in the automotive aftermarket, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends. Faculty will expose these new employees to the complexities of the industry, including its use of acronyms and jargon.
Specific subjects include:
• Industry basics, channels and terminology
• History of the aftermarket
• Current state of the aftermarket
• The global aftermarket
• Distribution: structure and trends
• The service dealer's world
• Macro trends: The big picture
• Field trip to visit a WD
Registration is $700 for both days, and includes lunch and all materials. To register, visit www.universityoftheaftermarket.com, click “Course Calendar” and then choose the Oct. 4-5 “Aftermarket 101” program, or call 800-551-2881. Special rates apply for companies sending more than three employees. Additionally, for those requiring travel to the event, special hotel rates have been negotiated.