The National Truck Equipment Association has expanded the educational program of this year’s Work Truck Show to help attendees learn how to attract and retain young employees.

The session “What the Industry Needs to Know About Recruiting & Keeping Millennials … From Millennials” will address corporate challenges and opportunities of finding and retaining skilled young talent. A second session, “Becoming an Employer of Choice — Three Strategies for Creating Your Competitive Advantage,” will explore why nearly half of all employed millennials plan to change jobs in the coming year and what engagement strategies organizations can use to set themselves apart from other local employers.

The “Employer of Choice” session will be held Thursday, March 16, from 9:30 – 10:45 a.m. It’s presented by Amy Hirsh Robinson, principal of Interchange Group. The Recruiting & Keeping Millennials” session will be held Thursday, March 16, from 1:30–2:45 p.m.

The Work Truck Show, produced by NTEA, runs March 14–17 at the Indiana Convention Center in Indianapolis, Indiana. Educational sessions begin March 14, and the exhibit hall is open March 15–17.