SEMA the Specialty Equipment Market Association, is dedicated to making the SEMA Show 2004 as effortless and worthwhile as possible for both exhibitors and buyers.
More than 80% of SEMA Show attendees register online and will now benefit from an improved virtual show web site system, including the My Show Planner tool. Useful for buyers and media wanting to organize their time at the show, this planner can be found online at www.semashow.com.
This year's exhibit areas have been combined and expanded, allowing participants to focus on industry segments critical to their specific business or customers. New for 2004 will be a focus on several market niches such as racing and performance, off-road, and mobile electronics.
The Racing & Performance section, the largest of the show, will now be in the Center Hall in one contiguous space.
Perhaps the most notable change in this year's program will be SEMA's emphasis on the off-road segment. The exhibit will comprise the entire second floor of the Las Vegas Convention Center's new South Hall, and makes the SEMA Show the largest off-road aftermarket equipment exhibition.
The Mobile Electronics section, now the fastest-growing category of the show, will present the newest in navigation technologies, entertainment and information systems, and safety and convenience accessories. This section will be placed near the Installer Challenge.
For more details, access www.semashow.com.