Morgan Truck Body, a manufacturer of light- and medium-duty truck bodies, recently launched a new website that it says upgrades the user experience.
“The new morgancorp.com has a completely new design with streamlined menus and a Search function that will provide even simpler navigation” said Paul Jarossy, director of marketing and business development.
“In addition, there is a greater emphasis on digital assets including a ‘How to build …’ animated video series that educates the audience and brings to life all that is involved in designing, selecting and building the best truck bodies in the industry.”
With the propensity for truck body costumers to depend on their mobile devices these days, Morgan said it focused its efforts on producing a mobile version of its website that’s as user-friendly as the desktop version.
“It’s not just Millennials that are reliant on their cell phones for information today,” Jarossy said. “Just about every age group utilizes their device to research, compare and select the products they’re purchasing, whether it’s something for their home from an ecommerce retailer or a truck body for their business.
“Access to clear, accurate information and communication is a cornerstone to an excellent buying experience.”