The North American Trailer Dealer Association (NATDA) is launching a new awards program for the 2024 NATDA Trailer Show. This newly revamped program is designed to expose NATDA Trailer Show attendees to a wide array of innovative offerings while giving show exhibitors the opportunity to promote their newest products and services. The NATDA Trailer Show takes place August 28–29 at Music City Center in Nashville.
The Innovation Showcase replaces the event’s New Product Display, along with the New Product of the Year and Most Innovative Trailer and Truck Bed awards. The revamp of the former program expands the product categories to be featured, providing attendees a full display of products and solutions to peruse prior to entering the NATDA Trailer Show Expo Hall.
“Innovation Showcase will highlight an expanded range of product categories including trailers/truck beds, products, software, and services,” NATDA Executive Director Andria Gibbon said. “The new program will provide a comprehensive overview of “what’s next” in the trailer industry and will hopefully inspire attendees to add these exhibitors on their ‘must visit’ list.”
Exhibitors who enter their new products and services into the Innovation Showcase will eligible for one of three award categories, including:
- The Trailer Innovation Award for components, parts and accessories used on a trailer or a truck bed;
- The Dealership Innovation Award for services, software or programs that enhance dealership sales, marketing, service or operations; and
- The Manufacturer Innovation Award for the most innovative trailers or truck beds in the following categories: Cargo/Concession Trailer, Heavy-Duty Trailer, Livestock Trailer, Recreational Trailer, Truck Bed or Service Body, Utility Trailer, and Vehicle Trailer.
The Trailer Innovation and Dealership Innovation Awards will be chosen by attendee popular vote and The Manufacturer Innovation Award will be selected by NATDA’s Dealership Advisory Council.
Those receiving First, Second, and Third Place honors, will be recognized at the NATDA Trailer Show, and highlighted in NATDA Magazine’s November/December 2024 Issue.
Additionally, winning companies will receive free entry into the Winner’s Row display at the 2025 Trailer Tech Expo powered by NATDA, a new NATDA event focusing on innovation and technology in the trailer industry, in Reno, Nevada from February 25th -27th, and winners will be recognized at the Trailer Tech Expo Awards Banquet.
Companies exhibiting at the 2024 NATDA Trailer Show may enter one product at no charge (Terms and conditions apply. Additional entries may require a small fee.) Entries must be submitted by June 30 at natda.org/innovation-showcase.