Wabash on July 14 unveiled its first rebranded trailer with the company’s new logo.
After four years of organizational change, Wabash announced a rebrand last November and made it official in February, uniting its products and services, employees, customers and business partners as ‛One Wabash.' Instead of going to market as Wabash National or any of its acquired trade or brand names, including Benson, Brenner Bulk Tank, Supreme, Transcraft and Walker, all of the company’s products will be marketed as Wabash.
“Our family of brands is stronger together and it’s exciting to see this vision brought to life on our trailers today,” President and CEO Brent Yeagy said.
The rebrand follows other key milestones in Wabash’s strategic growth, including leveraging the Wabash Management System to scale excellence, reorganizing into a customer-centric operating model, and aligning the company’s financial reporting structure with the new organizational design and go-to-market strategy.
Wabash’s entire line of products, parts, and services are also scheduled to be rebranded with the new Wabash logo by the end of the year.
Wabash will remain listed on the New York Stock Exchange under the ticker symbol WNC. The rebrand and elimination of legacy sub-brands does not change legal entities of the company, nor affect contracts, terms, or conditions in place with customers, dealers, suppliers or other stakeholders, the company noted.
