SEMA
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SEMA Show highlights adventure-travel builds

Sept. 25, 2024
Overland Experience attendees will see vehicles designed to conquer rugged terrain and groundbreaking gear that supports off-grid living

The SEMA Overland Experience is set to return to the Diamond Lot, adjacent to West Hall, during the SEMA Show taking place November 5-8 at the Las Vegas Convention Center.

This year’s Overland Experience will showcase the latest trends in the world of off-road adventure travel. Attendees will see custom-built vehicles designed to conquer rugged terrain and groundbreaking gear that supports off-grid living.

“The SEMA Show is committed to educating attendees on the latest aftermarket products and trends, and since its debut in 2019, the Overland Experience has become an attendee favorite,” said Andy Tompkins, trade show director, SEMA. “By transforming the Diamond Lot to showcase elements of overlanding, we highlight custom vehicles and introduce exciting new features that demonstrate what is coming next in the category.”

New for 2024

Debuting this year, the 2024 onX Offroad Build Challenge shines a spotlight on off-road innovation and showcases the creativity of prominent YouTube channels in the off-roading community. The lineup of participants includes Bleeping Jeep, Rudy’s Adventure and Design, Fab Rats, Mischief Maker JKU, Colt Builds It, Trail Mater, Dirtlifestyle, and Robby Layton Nation. Each channel brings its own unique style and expertise, transforming stock vehicles into off-road powerhouses.

“The SEMA Show, known for celebrating automotive innovation, is the perfect venue for the culmination of the Build Challenge,” said Ian Johnson of the onX Offroad Build Challenge. “Attendees will get an up-close look at these one-of-a-kind off-road vehicles fresh off a week of tackling some of the most amazing trails in the Southwest and have a chance to meet the creators behind the builds.”

Other highlights

  • Custom overlanding builds: See state-of-the-art vehicles customized for off-road and overland adventures. From trucks and SUVs to 4x4s, attendees will see firsthand how innovative modifications can turn vehicles into mobile homes ready for any terrain. Each build showcases the latest in suspension, lighting, storage solutions, and more.
  • Innovative outdoor gear: Discover the latest overlanding gear, from rooftop tents and solar-powered systems to high-tech kitchen setups and water filtration units. The Overland Experience will display the newest must-have products to ensure overlanders are well-equipped for any adventure, no matter how remote.
  • Interactive exhibits: Engage with industry-leading brands and manufacturers showcasing the latest overlanding products and technologies. Explore interactive exhibits where attendees can test out new gear, see vehicle builds up close, and speak directly with experts to gain a deeper understanding of overlanding trends and innovations.
  • Live Demonstrations: Expert-led demonstrations will cover a wide range of topics, including off-road navigation, vehicle recovery, and wilderness survival. These sessions provide valuable insights for both beginner and seasoned overlanders.
  • Truck and off-road builders’ panel, powered by TORA (SEMA’s Truck and Off-Road Alliance): Connect with shop owners and managers as they discuss current and future trends in the truck and off-road industry during a panel discussion moderated by OVR Magazine’s Sean Holman. (Tues., Nov. 5, 11 am-noon, West Hall #W316.)

To learn more about the 2024 SEMA Show or to register, visit www.semashow.com.