The MEMA Aftermarket Suppliers Heavy Duty e-Commerce Committee has launched a first-of-its-kind, cross-industry survey to evaluate e-commerce practices in the commercial vehicle aftermarket, the organization reports. The survey focuses on the current state of e-Commerce efficiency and related product information standards within the Commercial Vehicle Aftermarket.
Despite heavy investment in e-commerce technology within the commercial vehicle parts and service distribution chain, there is a perception of a low adoption rate of technology and industry standards among trading partners, according to MEMA. This slow uptake is seen as hindering the full potential of e-commerce, which is rapidly growing in other economic sectors.
"High-quality and standardized product data are crucial to meet the rising demands of e-commerce and to shield our industry from external market threats,” Committee Chair Terence O’Reilly, president of Pricedex Software, said. “This survey is critical to establishing baseline information and bringing focus and purpose to future investments in e-commerce capabilities."
The survey aims to assess the awareness and perceptions of the capability to provide high-quality digital product content on the supplier side. It will also identify barriers to adopting digital product information technologies and standards. The findings will help MEMA Aftermarket Suppliers and other industry bodies to advocate for modernization, improve member guidance, and support educational initiatives to advance e-commerce adoption.
The survey, an initiative of HDeCC, is a collaboration between MEMA Aftermarket Suppliers, the Auto Care Association’s AWDA Heavy-Duty membership, and the Commercial Vehicle Solutions Network (CVSN), targeting both suppliers and sellers in the commercial vehicle aftermarket. Results will be shared with members of all participating associations.
Suppliers and distributors will receive invitations from their respective associations and buying groups to participate in the survey, starting this week. All three associations are collaboratively urging all their respective member-recipients to participate and respond in the gathering of this important baseline information.