Kenworth Truck Co. launched a major fuel economy awareness program today to assist fleets and owner operators interested in improving their fuel efficiency. To kick off the program, Kenworth has produced a 14-page "White Paper on Fuel Economy" and created a "Dynamics of Fuel Efficiency" website link. The white paper explores six major areas - aerodynamics, component spec'ing, advanced technology, route management, driver behavior, and proper maintenance. "Kenworth's new white paper provides useful information for fleets and owner-operators looking to save money by boosting fuel economy and controlling operating costs," said Ed Caudill, Kenworth general manager and Paccar vp. Caudill noted that fuel continues to be one of the leading operating costs in the trucking industry, despite the recent fall from extremely high diesel prices. "It's certainly a smart business decision to explore ways to achieve improved fuel economy for your fleet or truck," Caudill said. "I've yet to meet a fleet manager or owner operator who'd be unhappy to keep more money in their pocket by spending less on fuel."