Truck-Lite puts some pop in its POP kits
Jul 1, 2004 12:00 PM
As part of Truck-Lite Co Inc's new merchandising program, the company has selected its fastest-moving LED, incandescent, and bulb-replaceable lights and accessories, and created five new point-of-purchase (POP) display programs:
12' POP kit — 155 lighting products and accessories.
8' POP kit — Almost 100 incandescent, LED, and bulb-replaceable lighting products and accessories.
4' POP kit — 52 lighting products and accessories.
4' LED POP kit — 44 LED lighting items and accessories.
4' Basket POP kit — 38 sellers displayed in clamshells and large and small basket kits.
