Reading expands distributor honorees
Apr 1, 2006 12:00 PM, BY RICK WEBER
FOR THE FIRST TIME in its history, Reading Truck Body honored its top 20 distributors at the annual cocktail reception during The Work Truck Show.
Reading previously honored its top 10 in sales volume, but decided to expand that group because the performance has stood out and its top distributors are “achieving significant sales increases,” according to vice president of marketing Debbie Hartranft.
Approximately 150 people attended the reception at the Marriott, including distributors, fleets, dealers, utilities, and truck OEM representatives.
Reading's theme for the show, as well as the reception, was “Taking the Industry by Storm” because the company has added more features and value to its signature products, the Classic II and Lo Pro Ready Van.
