Pickup truck owner preferences
Oct 1, 2004 12:00 PM
| Product | Factory/Dealer Purchased | Aftermarket Purchased |
|---|---|---|
| Air Cleaner/Intake | 22% | 74% |
| Bedliner - Drop In | 66% | 30% |
| Bedliner - Spray In | 21% | 72% |
| Bed Mat | 35% | 58% |
| Bed Rails | 29% | 65% |
| Bug Deflector | 36% | 60% |
| Cap or Camper Shell | 10% | 85% |
| Cargo Organizer | 29% | 61% |
| Custom Floor Mats | 45% | 52% |
| Custom or Chrome Bumpers | 80% | 18% |
| Custom Wheels | 49% | 47% |
| Engine Computer Chips | 28% | 63% |
| Engine Supercharger | 47% | 46% |
| Fog Lights | 79% | 17% |
| Grilleguard / Brushguard | 28% | 62% |
| Hard Tonneau Cover | 19% | 72% |
| Heavy Duty Trailer Hitch | 70% | 27% |
| Performance Exhaust | 15% | 81% |
| Performance Tires | 36% | 60% |
| Pickup Box Extender | 46% | 46% |
| Racks for Skis or Bikes | 16% | 71% |
| Rear Entertainment System | 40% | 55% |
| Roll Bar/Roll Bar & Sport Lamps | 34% | 51% |
| Running Boards | 48% | 48% |
| Side Steps | 37% | 58% |
| Side Window Drip Guard | 22% | 72% |
| Soft Tonneau Cover | 21% | 73% |
| Tailgate Protector | 57% | 39% |
| Toolbox | 10% | 85% |
| Trailer Brake Controller | 35% | 59% |
| Wheel Flares | 65% | 30% |
| Wheel Splash Guards | 48% | 48% |
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