Truck-body bonanza
Feb 1, 2008 12:00 PM, BY RICK WEBER
BIRTH OF A BIG BABY
When Brahm and SVN's researchers finished their nine months of work and released the report in November, it was almost like giving birth. The delivery wasn't quite as painful, but they're pretty proud of their baby.
“This is something you wouldn't need to buy every year, nor something we could create every year,” he says. “It would be too much work, and commercial markets don't change annually. It's usually a two-, three-, four-year cycle. Somebody could purchase this and easily use it for three, four, or five years just from the general corporate strategy standpoint. If you're a private investor and want a quick snapshot of what categories you might want to look at, this report would be perfect. If you're a supplier and you just happen to supply more than one product category, this report will cover categories you may not even thought about.”
SVN is a boutique consultancy and business publications firm that specializes in providing proprietary business analysis and databases to the medium/heavy vehicular, body, engine, equipment, trailer, and component manufacturing industries worldwide.
The truck body types that are covered in this report are: beverage trucks, concrete mixers, concrete pumpers, crane trucks, curtainside vans, dump trucks, flatbeds, refuse trucks, service/utility trucks, street sweepers, liquid and dry bulk tank trucks, tow trucks and auto carriers, vacuum tank trucks, and vans.
SVN has estimated unit production, production market shares, dollar sales, regional manufacturing breakouts, key demand drivers, developments, and future outlook for all of these products. The information was gathered from both primary and secondary information sources, such as personal interviews, trade shows, industry associations, local newspapers, industry magazines, databases, product literature, etc.
“We went to the Vehicle Inventory and Use Survey (VIUS) from 2002 and looked at truck bodies they selected, and we said, ‘We're not going to do armored trucks because we don't know enough about them,' ” Brahm says. “But most everything else we knew. We thought, ‘If we're going to do it, we should do it in a comprehensive report.' Service, utility, crane, dump, and vans were done on previous reports, but some of them needed to be updated. So we did some categories we had done in the past but just haven't done in awhile.”
To order the report, go to www.SpecialtyVehicles.net and click on the link “The Truck Body Manufacturing Industry in North America.” There is a 30% discount for those who use the coupon code TB30 or mention Trailer/Body Builders magazine. For more information on the SVN report, call 209-576-8021 or e-mail info@specialtyvehicles.net.
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