Sterling Truck Corporation Receives Work Truck Show’s Editors' Choice Award
Mar 24, 2006 10:56 AM
Sterling Truck Corporation (Redford, MI) is the winner of the second annual Editors' Choice Award for New Product Innovation. Ballots of editors who attended the 42nd Annual National Truck Equipment Association (NTEA) Convention, Feb. 28-March 3, and The Work Truck Show, March 1-3, in Atlanta, GA, determined the winner.
The award recognizes the best new product or product innovation among exhibiting companies participating in the New Product Spotlight and New Product Media Guide programs. Some 63 trade magazine editors were invited to cast a vote, with the exhibitor receiving the highest number of votes declared the winner.
"We were excited to learn that one of our long-time members, Sterling Truck Corporation, chose the largest Class 1-8 work truck show in North America to launch their new low cab-over-the-engine truck," said NTEA Executive Director Jim Carney.
The vehicle features popular body options such as dry van, reefer and stake applications. It will be available with a 4.9 liter diesel engine, six-speed automatic transmission and up to five wheelbases to accommodate 12'-20' bodies. Sterling Truck Corporation's low cab-over-the-engine truck will be available at select dealerships across North America this spring.
"We are proud to receive the Editors' Choice Award for New Product Innovation for the Sterling 360 and are pleased that our respected colleagues in the media are as excited as we are about this new product," said John Merrifield, senior vice president of Distribution, Freightliner LLC. "The Work Truck Show was a great platform to launch the new low cab-over-engine truck and with features like leading fuel economy, easy entry and egress, and the biggest cab in the industry, we couldn't be happier to be recognized for new product innovation."
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