US Liner Company, a leader in engineered reinforced composite materials, has launched the second “Lighter Side” video, with a humorous spin on the customer care experience.
“These days most people expect bad service regardless of whether it’s from a personal or a business perspective,” said Jeff Meek, Vice President of Sales and Marketing for US Liner. “When you simply do your job, in an interested and pleasant way, all of the sudden you are viewed as providing exceptional service.”
The new Lighter Side Video parodies a new sales representative’s warped view of self and her perception of how she thinks she is doing a great job. Sadly, only she has that impression.
Michael LaRocco, President & CEO for US Liner states, “US Liner has always been a trend setter and today we set ourselves apart from our competitors by treating each and every customer as if they were our only customer. We do this by setting high expectations on ourselves and our materials.”
“Jeff and his marketing team set out to do something fun and memorable. These Lighter Side videos are certainly that. We trust people viewing them will enjoy the message of what not to do. And definitely don’t take them too seriously.”
To view “The Lighter Side Too Video,” please visit the company website at www.USLCO.com, or go to US Liner’s YouTube Channel at http://youtu.be/RhwHrG-OUE0.