American Isuzu, GM Merge Medium-Duty Businesses
Oct 1, 2000 12:00 PM, TRAILER/BODY BUILDERS STAFF
American Isuzu Motors Inc and General Motors Corp (GM) have merged their United States medium-duty commercial vehicle businesses. The new venture will be known as General Motors Isuzu Commercial Truck LLC (GMICT).
James C Underwood, president and chief operating officer of the merged company, says GMICT is designed to meet dealer and customer needs better, ensuring long-term growth and profitability in the medium-duty commercial vehicle segment.
GMICT is based in Cerritos CA and will have a business center in Pontiac MI and regional offices around the nation.
The merger involves Isuzu's and GM's medium-duty commercial vehicle sales, service, and marketing functions. Chevrolet, GMC, and Isuzu brands will remain intact, although advertising and sales promotion will be developed and implemented by GMICT.
Ownership of the venture will be shared 51% by Isuzu and 49% by GM and managed by a five-person board consisting of two Isuzu representatives, two GM representatives, and Underwood.
