AEM marketing seminar planned for August
Jul 1, 2004 12:00 PM
The Association of Equipment Manufacturers (AEM) will hold its annual marketing seminar Aug 22-24, 2004, at the Eastland Park Hotel in Portland ME.
This seminar will offer strategies to help manufacturers realign their distribution channels, as well as presentations on the latest marketing trends and tools to help attendees grow their businesses and serve customers more effectively.
Sessions under development for the seminar include: distribution channel management, branding “don'ts,” tactical tools for channel marketing, “ABCs” for successful focus groups, best practices in trade show booth design, and a panel presentation on managing trade show leads.
The seminar will conclude with the presentation of the annual Measures of Success marketing communications awards by AEM's Publications in Construction Association at a special reception the evening of August 24.
For more information, phone AEM's Heide Kraus at 414-298-4143, e-mail hkrause@aem.org, or visit www.aem.org.
