Tweet

Oct 23, 2012 2:24 PM

Peterson  Manufacturing has announced a new strategic alliance with Dorian Drake  International, Inc. to represent the company in specific international markets.  The partnership is designed to expand Peterson’s worldwide presence in regions  where Peterson does not currently have an international sales partner.

Peterson products have been sold internationally for more than six decades, so  export sales are nothing new for the company. However, Peterson identified  promising opportunities in certain foreign markets where they have  traditionally not had a defined representative in the field.

“We already have strong partnerships in a number of international markets,”  Peterson CEO Don Armacost, Jr. explained. “None of these will change. Dorian  Drake will augment these existing overseas alliances by cultivating sales in  specific locations not served by our existing export affiliates.”

Peterson is currently represented in Central and South America, the Caribbean,  and portions of Mexico by John Prior, Inc.; in New Zealand and Australia by CDL  Autoparts; and in the United Kingdom and Western Europe by UK-based Peterson  Europe.

Peterson is confident that having sales representatives on the ground in more  parts of the world will make their impressive recent growth in the export  sector even more successful in the coming months and years.

Dorian Drake has a rich history of working with U.S. manufacturers to build  successful international sales in the automotive and industrial sectors.   With roots dating back to 1947, Dorian Drake International excels in providing  full-service export management services.

Peterson Manufacturing Co. has long been recognized as an industry innovator in  the design, engineering and production of a complete line-up of vehicle safety  lighting, wire harness systems, safety accessories and more. Peterson has a  67-year history of building long-term relationships with some of the most  respected names in the transportation industry.