HDA Truck Pride has added a new member, Double M Sales, located in Farmington, NM, which services the immediate tri-city areas of Farmington, Aztec and Bloomfield, as well as servicing an expanded market reach into the Durango and Cortez, Colorado, marketplaces.

The management team includes Jason Sandel, ­Executive Vice President; James Walden, General Manager; and Kevin Fox, Heavy Duty Purchasing Manager.

Double M Sales has been a specialist servicing the off-road and industrial equipment in the oil and natural gas markets for over 32 years. They recently began expanding their reach to service the over-the-road commercial vehicle marketplace, with a full line of tractor and trailer product coverage. Along with their product expansion, Double M has also completed a personnel expansion to support their heavy duty growth. The lobby space is getting a complete retail marketing makeover as well to support their new focus on commercial vehicle.

“We continue to grow our footprint and Double M is another positive example of that growth. We are particularly enthusiastic about Double M because they embrace all that our vision and strategic plan represents. As a premier, cohesive entity, Double M is implementing our corporate identity initiatives; from HDA Truck Pride exterior signage to daily marketing communications. Their product expansion initiative to enhance the service and value they bring to their customers is exceptional. Double M has long established roots in the greater Farmington, NM area and they are using that foundation to build and expand their business. We are very pleased to have Double M Sales on the HDA Truck Pride team,” says Tina Alread, Director of Sales and Marketing.