Isuzu Commercial Truck of America, Inc., commemorated the 30th anniversary of Isuzu trucks in the U.S. market.

As part of the anniversary celebration, Isuzu announced that it will continue the 24/60 Covered Maintenance Program for new Isuzu diesel trucks purchased by June 2014—providing factory-recommended maintenance for 24 months or 60,000 miles, whichever comes first.

“The quality and durability of Isuzu commercial trucks is, of course, a significant reason for our enduring success in the United States,” said Shaun Skinner, executive vice president and general manager of Isuzu Commercial Truck of America, Inc. “But Isuzu trucks would not have been America’s best-selling low cab forward trucks for the last 28 years in a row if it weren’t for the efforts of our dealers and the loyalty of our customers. Extending the Isuzu 24/60 Covered Maintenance Program is one way we’re saying thanks during this 30th anniversary celebration.”

The Isuzu 24/60 Covered Maintenance Program includes: an initial ‘Dry Service’ at 4,000 miles, an ‘A Service’ beginning at 10,000 miles and continuing every 10,000 miles, and an inclusive ‘A/B Service’ at 50,000 miles.

The extension of the covered maintenance program promises to be merely the first important announcement Isuzu will make during the 30th anniversary celebration. Isuzu senior management will meet directly with dealers during a series of whistle-stop meetings later in March, and additionally will conduct a celebratory dealer meeting in Albuquerque, New Mexico, in October.

The KS22, the first Isuzu truck in America, arrived at the Port of Jacksonville, Florida on November 10, 1984. It had no tilt cab and was powered by an 87-horsepower engine.

Though primitive by today’s standards, the truck struck a chord with American truck buyers who were looking for durability, dependability, flexibility, and low cost of ownership in a medium-duty truck. In 1986, barely a year after their stateside launch, Isuzu trucks became the best-selling low cab forward truck in the United States, a position held ever since—an unprecedented 28 consecutive years.

Today, Isuzu trucks command 80% of the U.S. low cab forward truck market. Isuzu’s current array of N-Series trucks is the only line-up of LCF trucks in the industry to offer a choice of two diesel engines plus a gasoline engine that’s both CNG and LPG capable. In addition, they are the first trucks in their class to be 50-state clean-idle certified and to meet EPA 2010 and CARB HD-OBD standards, the most stringent emissions requirements in the world.