Freightliner announces name change
Nov 1, 2007 12:00 PM
Freightliner LLC has announced the upcoming change of its corporate name to Daimler Trucks North America LLC effective Jan 7, 2008.
Shareholders of the former DaimlerChrysler AG approved a corporate name change to Daimler AG at a special meeting on October 4. Freightliner LLC has been a part of Daimler AG or one of its predecessor companies since 1981.
A new Daimler logo was unveiled recently in Stuttgart and in Daimler business units worldwide, underscoring the company transformation that commenced with the August 3 divestiture of the former Chrysler Group (now Chrysler LLC). At the same time, the name of the former DaimlerChrysler Truck Group was changed to Daimler Trucks.
Freightliner LLC manufactures, distributes, and services products under the nameplates Detroit Diesel, Freightliner Trucks, Freightliner Custom Chassis, Mercedes-Benz engines and transmissions, Sterling Trucks, Thomas Built Buses, and Western Star Trucks.
Company officials stress that existing operations, structure, and brand strategies will not be affected. They also affirm that the name change will not impact dealer operations or supplier relationships.
