Crimson Fire Bulks Up Distribution Network in Southeast

Sep 14, 2011 11:29 AM

Crimson Fire, Inc., a Spartan Motors, Inc. (Nasdaq:SPAR) company, announced that Environmental Products has joined its distribution network as a dealer.

The company will provide sales, service and parts for Crimson FireStar, Legend and Classic Series fire apparatus in Georgia and Florida.

Led by Jim Schwaller and Jeff Haase, Environmental Products operates inthe municipal, airport, industrial and private sectors. Schwaller andHaase served as President and Vice President of E-One respectivelybetween 1987 and 2001.

"Crimson Fire is proud to expand its business in the Southeast regionof the United States," said Dave Reid, Senior Vice President ofEmergency Response Vehicles for Spartan Motors. "Jim and Jeff share ourservice-oriented philosophy and are committed to being personallyinvolved with their customers and exceeding their expectations. We lookforward to building on our partnership with Environmental Products toextend the Crimson Fire brand."

Public Safety Solutions Group, a division of Environmental Products,will provide emergency response vehicle sales, parts and service, andwill focus on developing key customer relationships, introducing a newlease plan, and staffing and training their employees to serve the newproduct line. The company has three parts and service locations inAtlanta, Georgia, as well as Pembroke Park and Winter Garden, Florida,and offers mobile service capabilities.

"In Crimson Fire, we recognize a company that is committed to bothquality and customer service, just as we are," said Jim Schwaller,President of Environmental Products. "Our company is well-placed toensure a strong customer experience and raise awareness and preferencefor the Crimson Fire brand in such a discerning market."

The company will be offering customers a Total Cost of Ownership LeaseProgram that provides service, and multiple years of equal paymentsrather than a one lump sum payment as in the case of a purchase. Repairparts packages, service contracts, and service and operator trainingwill also be offered.


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