Sterling LCF line to be unveiled in March
Dec 20, 2005 7:52 PM, From Fleet Owner
Sterling Truck Corp. is planning to introduce a line of low cab-over-engine (LCF) trucks at The Work Truck Show March 1-3 in Atlanta, GA. The truck was developed with Mitsubishi Fuso, an OEM that, like Sterling, is a DaimlerChrysler AG operation.
According to a Sterling Truck spokesperson, the trucks will be distinct from their Mitsubishi Fuso counterparts in specs, appearance and positioning. The Class 3, 4 and 5 vehicles will be rolled out next spring at select Sterling dealerships across North America. According to Sterling, the LCFs will make it the only OEM to offer a full line of Class 3 to 8 commercial vehicles.
The Sterling LCF line is being touted for low operating cost and competitive price points against competitors, said Chris Patterson, president & CEO of Sterling's parent company, Freightliner LLC. He also said the trucks will boast the flexibility to handle a variety of configurations for popular applications as dry van, reefer, and stake body.
"We are proud that with the introduction of this new truck we have achieved Sterling's vision of being a full-line provider of vocational trucks," Patterson said. "Not only is this a logical next step in the growth of the company, but it also provides a platform for future product introductions."
John Merrifield, senior vp-distribution for Freightliner LLC and former vp-sales for Sterling, added that the new LCFs would be available with a 4.9-liter diesel engine, six-speed automatic transmission, and up to five wheelbases to accommodate 12- to 20-foot bodies. He noted that the trucks will come standard with comfort features like air conditioning and be available in five different colors.
"We've also made the entire purchasing process easy for our busy customers," Merrifield said. "The trucks can be purchased directly off dealership lots, while our dealers can provide expert pre- and post-sale support demanded by commercial truck owners."
Merrifield added that the new LCFs will be "ideal" for applications such as wholesale and retail services, pickup and delivery, landscaping, and construction applications, largely because they will feature outstanding maneuverability, low maintenance requirements, and modern and comfortable cabs with easy entry and egress for drivers.
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