Trucks Drive Ford’s 6% Sales Increase in October

Nov. 1, 2011
Continued strong demand for Ford’s fuel-efficient trucks and utility vehicles paved the way for a 6 percent increase in total sales in October

Continued strong demand for Ford’s fuel-efficient trucks and utility vehicles paved the way for a 6 percent increase in total sales in October.

With total sales of 167,803 vehicles, gains came largely from Ford brand utilities, up 38 percent, and strong truck sales, up 8 percent versus last year.
“More and more consumers are being attracted to Ford’s lineup of fuel-efficient vehicles – from cars and utility vehicles to our full-size pickups with EcoBoost engines,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “The Ford brand continues growing its market share, showing we have the vehicles and technologies people truly want and value.”

Ford truck sales totaled 69,068 in October, an 8 percent increase versus year-ago levels. Year-to-date truck sales total 651,837, up 9 percent.

Ford’s F-Series sales totaled 52,511 vehicles, up 7 percent, in October. It is the second month in a row F-Series has topped 50,000 sales. Year-to-date F-Series sales total 468,899 pickups, an 8 percent increase.

“October was important for Ford trucks,” Czubay said. “In addition to helping grow sales 8 percent, the F-150 won the ‘Truck of Texas’ award and Ford won ‘Truck Line of Texas’ for the 12th straight year.”

Among retail customers, more than 40 percent of F-150 buyers opted for Ford’s highly fuel-efficient EcoBoost engines in October. Coupled with EcoBoost sales on Explorer and Edge and Ford cars, total EcoBoost engine sales topped 15,000 in October.