Pickup truck owner preferences

Oct. 1, 2004
Product Factory/Dealer Purchased Aftermarket Purchased Air Cleaner/Intake 22% 74% Bedliner - Drop In 66% 30% Bedliner - Spray In 21% 72% Bed Mat 35% 58%
Product Factory/Dealer Purchased Aftermarket Purchased Air Cleaner/Intake 22% 74% Bedliner - Drop In 66% 30% Bedliner - Spray In 21% 72% Bed Mat 35% 58% Bed Rails 29% 65% Bug Deflector 36% 60% Cap or Camper Shell 10% 85% Cargo Organizer 29% 61% Custom Floor Mats 45% 52% Custom or Chrome Bumpers 80% 18% Custom Wheels 49% 47% Engine Computer Chips 28% 63% Engine Supercharger 47% 46% Fog Lights 79% 17% Grilleguard / Brushguard 28% 62% Hard Tonneau Cover 19% 72% Heavy Duty Trailer Hitch 70% 27% Performance Exhaust 15% 81% Performance Tires 36% 60% Pickup Box Extender 46% 46% Racks for Skis or Bikes 16% 71% Rear Entertainment System 40% 55% Roll Bar/Roll Bar & Sport Lamps 34% 51% Running Boards 48% 48% Side Steps 37% 58% Side Window Drip Guard 22% 72% Soft Tonneau Cover 21% 73% Tailgate Protector 57% 39% Toolbox 10% 85% Trailer Brake Controller 35% 59% Wheel Flares 65% 30% Wheel Splash Guards 48% 48%