Midlands Carrier Transicold of Omaha, Neb., was named 2010 Dealer of the Year, and Frío Servicio de Monterrey, Mexico, was named Latin America Dealer of the Year at the Carrier Transicold Truck/Trailer/Rail Americas annual dealer meeting in Orlando, Fla.

For Midlands, achieving its first Dealer of the Year award coincides with its 25th anniversary as a Carrier Transicold dealer. Midlands also achieved a NextLevel 2 Platinum award, a prerequisite for Dealer of the Year, as well as a Quota Buster award.

“Midlands Carrier Transicold demonstrated professionalism, commitment, passion and focus on their customers, resulting in another year of strong performance,” said Tom Spencer, Carrier Transicold dealer network manager. “They are the ‘best of the best,’ excelling in the categories of sales performance, year-over-year improvement, customer satisfaction, service proficiency and investment and growth.”

Serving northeastern Mexico from its base in Monterrey, Nuevo León, Frío Servicio de Monterrey, or “Friser,” as it is known locally, was founded in 1988, and is now a two-time recipient of the Dealer of the Year award. For 2010, Friser also achieved NextLevel 2 Platinum, Quota Buster and Double Digit Growth awards.

“Friser has consistently demonstrated commitment and dedication to achieving superior sales performance in Mexico, while helping to build a strong Carrier image,” said Jesús Estrada, Carrier Transicold managing director for Latin America. “Friser is notable for its extraordinary parts availability, its high standards of service and its investment in the most important asset any dealer may have, its people.”

Additionally, individual recognition went to Bill Haworth, MHC Carrier Transicold, Springfield, Mo., Dealer Sales Manager of the Year; Dale Begemann, Mid-States Power & Refrigeration, Indianapolis, Dealer Service Manager of the Year; and Marcel Hotton, Nordic Refrigeration, Saint-Laurent, Quebec, Dealer Parts Manager of the Year.