Ford F-Series Best-Selling Truck for 33rd Straight Year

Jan. 7, 2010
For the 33rd year in a row, Ford's (NYSE: F) award-winning F-Series is America's best-selling truck with 2009 sales of 413,625. F-series outsold its nearest truck rival by more than 97,000 units, the largest margin in three years

For the 33rd year in a row, Ford's (NYSE: F) award-winning F-Series is America's best-selling truck with 2009 sales of 413,625. F-series outsold its nearest truck rival by more than 97,000 units, the largest margin in three years.

In addition, for the 28th consecutive year, F-Series is once again America's best-selling vehicle of any type -- car, crossover, SUV, truck or van.

F-Series sales for 2009 totaled 413,625, which increased its segment share by 4 percentage-points. December sales for F-Series were 48,209, a 16 percent increase over December 2009 and the best sales month since March 2008.

"When it comes to trucks, only one stat matters -- how customers vote with their wallets," said Doug Scott, truck group marketing manager.

The F-150 was redesigned inside and out for 2009 and set a new benchmark for full size pickups with new high-strength, lighter-weight chassis that delivers more towing and hauling capability and unsurpassed fuel economy.

During the past six years, the "core trucker" -- those who use their truck's towing and hauling capability for work and play -- has jumped to 40 percent from 30 percent of the light-duty full-size pickup market. In the commercial/fleet portion of this core trucker sub-segment, Ford F-Series continues to dominate. The F-150 has 44 percent of the light duty commercial/fleet market; and Super Duty is stronger still with over 56 percent of heavy duty commercial/fleet market.

F-Series also offers the Ford Work Solutions, an innovative suite of options including an in-dash computer with Internet access, Tool Link to track tools, Crew Chief technology to dispatch workers and reduce vehicle operating costs and Cable Lock to improve security of tools and equipment.

When the 2011 F-Series Super Duty hits dealership showrooms this spring, it will feature an all-new Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke turbocharged V-8 diesel engine.