F-Series sales up 18% over a year ago

April 1, 2004
Ford's F-Series truck, America's perennial best-selling vehicle, posted March sales of 80,056 -- up 18% compared with a year ago. March was the seventh month in a row F-Series achieved a double- digit sales increase -- a streak coinciding with the introduction of the all- new F-150 last September.

Ford's F-Series truck, America's perennial best-selling vehicle, posted March sales of 80,056 -- up 18% compared with a year ago.

March was the seventh month in a row F-Series achieved a double-digit sales increase -- a streak coinciding with the introduction of the all-new F-150 last September.

"March was a solid month and tax refunds should help keep spring sales brisk," said Jim O'Connor, Ford group vice president, North America Marketing, Sales and Service.

In addition to higher F-Series sales, the company continued to see higher sales for sport utility vehicles (up 5 percent) and its premium brands. Lincoln sales were up 9%, Jaguar sales were up 11 percent and Volvo sales were up 6% -- its 17th month in a row of higher sales. Land Rover sales were down slightly from last year's record sales.