Cummins Inc launches new branding strategy

June 1, 2006
Cummins Inc has announced a global branding strategy designed to unite all businesses and products under the company's brand name. It uses the colors

Cummins Inc has announced a global branding strategy designed to unite all businesses and products under the company's brand name. It uses the colors red and black to give the traditional logo a bolder look and feel and provide a stronger, more recognizable Cummins brand identity globally and across all business units.

Effective immediately, new Cummins business descriptors will be standardized under this branding strategy:

  • Cummins Emission Solutions

  • Cummins Filtration (formerly Fleetguard)

  • Cummins Fuel Systems

  • Cummins Generator Technologies (formerly Newage)

  • Cummins Power Generation

  • Cummins Turbo Technologies (formerly Holset)