Unique Truck Accessories has entered into a marketing and distribution strategic partnership with renowned automotive aftermarket manufacturer Westin Automotive. This alliance will vastly improve costs and logistics to both North American and International customers for Unique’s BRUTE brand commercial tool box line.
Headquartered in San Dimas, CA, Westin Automotive is a manufacturer of automotive accessories including Fey Bumpers, Westin tubular products, Wade Acrylics, and other fine accessories. Westin is a respected brand known for its cutting edge designs and superior quality.
Westin will co-brand the BRUTE into a new badge which will be known as the Westin-BRUTE. The Westin-BRUTE products will be exclusively marketed to Warehouse Distributors by Westin in the territories not currently serviced by Unique Truck Accessories due to high logistics costs.
“This partnership will encourage WD’s to enter the BRUTE product line and ‘test drive’ it without a huge upfront investment,” states Chris Rosenberg, National Sales Manager at Unique. “We know the BRUTE line is a winner but we had to have an innovative way to get it in the hands of more traditional Warehouses and the partnership with a highly recognized name like Westin was the way to do it.”
“With an exclusive territory agreement and continuing to sell directly to our current distributors and legacy customers, we will be able to maintain our brand”, says reg Chamberlain, V.P. Operations at Unique. “The alliance will provide us with the opportunity to advance and diversify our manufacturing process.” “We had a lear cut plan for growth in our commercial lineup and Westin helps us achieve that, the second tier to our growth will be new products and market share in our Heavy Truck or BRUTE HD line.”