Hadley has opened a European office in Moordrecht, Netherlands, according to Bob Dubsky, president of Hadley Global.

The Moordrecht facility is both a warehouse and assembly location opened to service Hadley’s European customers.  Known as Hadley Europe B.V., the facility is in response to European OEM customers’ desire to deal with Hadley directly, without a distributor – and to be able to have a stronger relationship with Hadley’s quality and engineering departments.  Hadley’s Western Europe customers include DAF, Scania, MAN, Mercedes, Renault, Volvo, and VanHool directly or indirectly through aftermarket partners.

The new location is centrally located to Hadley’s current as well as potential future customers. Logistics are made easy from Moordrecht with transportation routes in all directions, giving Hadley the ability to better service their European customers. In addition to easier sourcing within Europe, Hadley’s customers will benefit from free export within the European Union. It also opens the doors to new customers that only source in Europe.

Hadley opens the new location with 885 square meters (9,526 sq ft) of facility & office space.  It initially will stock air horns, mechanical leveling valves for cab suspensions, and mirror systems.  As Hadley expands their products and sales in Europe, they have the option to expand to 1,477 square meters (15,898 sq ft) within 3 years.

As part of the planned expansion, Hadley announced the promotion of Serge Barlas from general manager of Hadley to vice-president of global operations. Barlas will head up the engineering, operations and quality for all Hadley divisions including Europe.

“In order to ensure the changes will be transparent to our customers in Western Europe, it is critical that we have a robust transition plan and appropriate resources”, said Dubsky. “Hadley Europe B.V. will operate with the same systems and processes as Hadley’s Global operations in the United States, making Serge Barlas’ in-depth knowledge of Hadley’s people, customers, products, and processes valuable.” 

Additional personnel changes include Raoul Stasse, who has been with Hadley for four years based in the Netherlands.  Stasse will be the business development manager for Europe.