Oct 18, 2011 2:56 PM

Take advantage of extra coverage & bonus distribution
Many of our monthly issues focus on pre- and post-conference/convention coverage—some with bonus distribution on the convention floor. Our subscribers—the fleet managers who authorize the purchase of products and services just like yours—turn to Trailer/Body Builders for details on upcoming industry events and to read about what went on at these meetings.

Exhibitors—Drive traffic to your booth
When exhibiting at these shows, draw visitors to your booth by scheduling ads in the Trailer/Body Builders issues leading up to the show (Editorial Calendar). Promote your plans to be at the exhibition so attendees will know to look for your company. Then, advertise in post-show “convention coverage” issues to strengthen the contacts you made, and to promote your products to interested prospects who were unable to attend and depend on Trailer/Body Builders’ show coverage for information.

Compete for customer attention
Whether your company exhibits or not, our show coverage issues provide a continuing sales opportunity after the last booth has been packed away. Putting your sales message in Trailer/Body Builders is an excellent way to reach this audience.

Plan your advertising around these conventions and exhibitions listed below to make the most of your promotion dollars.

FEBRUARY
National Association of Trailer Manufacturers (NATM) annual convention and exhibition
(785) 272-4433 or access   www.natm.com

MARCH
National Truck Equipment Association (NTEA), The Work Truck Show and annual NTEA convention
(800) 441-NTEA or access   www.ntea.com

Mid-America Trucking Show Exhibit Management Associates, Inc, Louisville, KY,
(502) 899-3892 or access   truckingshow.com

APRIL
Truck Trailer Manufacturers Association (TTMA)
(703) 549-3010 or access   www.ttmanet.org

JUNE
The Great West Truck Show (GWTS)
(888) 349-4287 or access   www.truckshow.com

AUGUST
The Great American Trucking Show (GATS)
(888) 349-4287 or (812) 949-9200 or access   www.gatsonline.com

SEPTEMBER
National Truck Equipment Association (NTEA) Truck Product Conference
(800) 441-NTEA or access   www.ntea.com

OCTOBER
National Trailer Dealers Association (NTDA) annual convention
(800) 800-4552 or access   www.ntda.org

SAE Commercial Vehicle Engineering Congress
(877) 606-7323 or access   www.sae.org

NOVEMBER
Fabtech International
(800) 432-2832 or access   www.fmafabtech.com

Specialty Equipment Market Association (SEMA) show
(909) 396-0289 or visit  www.semashow.org

Trailer/Body Builders magazine • trailer-bodybuilders.com
800-880-0368 • 713-523-8124 • FAX 713-523-8384
PO Box 66010 Houston TX 77266