Dec 20, 2005 12:46 PM

Take advantage of extra coverage & bonus distribution
Many of our monthly issues focus on pre- and post-conference/convention coverage—some with bonus distribution on the convention floor. Our subscribers—the fleet managers who authorize the purchase of products and services just like yours—turn to Trailer/Body Builders for details on upcoming industry events and to read about what went on at these meetings.

Exhibitors—Drive traffic to your booth
When exhibiting at these shows, draw visitors to your booth by scheduling ads in the Trailer/Body Builders issues leading up to the show (Editorial Calendar). Promote your plans to be at the exhibition so attendees will know to look for your company. Then, advertise in post-show “convention coverage” issues to strengthen the contacts you made, and to promote your products to interested prospects who were unable to attend and depend on Trailer/Body Builders’ show coverage for information.

Compete for customer attention
Whether your company exhibits or not, our show coverage issues provide a continuing sales opportunity after the last booth has been packed away. Putting your sales message in Trailer/Body Builders is an excellent way to reach this audience.

Plan your advertising around these conventions and exhibitions listed below to make the most of your promotion dollars.

FEBRUARY
National Association of Trailer Manufacturers annual convention and exhibition in Las Vegas NV,
(785) 272-4433 or access   natm.com

National Truck Equipment Association (NTEA), The Work Truck Show and annual NTEA convention, Atlanta GA,
(800) 441-NTEA or access   ntea.com

MARCH
Mid-America Trucking Show Exhibit Management Associates, Inc, Louisville, KY,
(502) 899-3892 or access   truckingshow.com

APRIL-MAY
Truck Trailer Manufacturers Association, La Cantera Resort, San Antonio TX,
(703) 549-3010 or access   ttmanet.org

JUNE
The Great West Truck Show, Las Vegas Convention Center, Las Vegas NV,
(800) 227-5992 or access   truckshow.com

AUGUST
The Great American Trucking Show (GATS), Dallas Convention Center, Dallas TX,
(888) 349-4287 or (812) 949-9200 or access   gatsonline.com

SEPTEMBER
National Truck Equipment Association (NTEA) Truck Product Conference, Hyatt Regency, Dearborn MI,
(800) 441-NTEA or access   ntea.com

OCTOBER
National Trailer Dealers Association (NTDA) annual convention, Ritz Carlton, Orlando FL,
(800) 800-4552 or access   ntda.org

SAE Commercial Vehicle Engineering Congress & Exhibition, Donald E Stephens Convention Center, Rosemont IL,
(877) 606-7323 or access   sae.org


Fabtech International, Las Vegas Convention Center, Las Vegas NV,
(313) 271-1500 or access   sme.org/fabtech

NOVEMBER
Specialty Equipment Market Association (SEMA) show, Las Vegas Convention Center, Las Vegas NV,
(909) 396-0289 or e-mail   semashow@sema.org

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