Editorial Calendar
Dec 19, 2005 3:44 PM
Download PDF 2008 Editorial Calendar
JANUARY—Work Truck Show & NTEA Convention
Preview
A preview of the National Truck Equipment
Association’s annual convention and exposition February 25–28th in Atlanta, GA.
The NTEA Work Truck Show is for all firms manufacturing or selling truck
bodies, commercial trucks, truck equipment, and truck accessories.
BONUS Copies: Several hundred copies of the January issue of
Trailer/Body Builders will be distributed throughout the NTEA exhibit hall and
meeting rooms. All exhibitors and their booth numbers will be listed in this
preview issue. All advertisers exhibiting at the show will receive BOLDFACE
listings with a “see ad page” directed to their advertisement.
New Product Focus: Liftgates.
FEBRUARY—Trailer Industry Report &
International Coverage
Our single most-requested feature is our
annual report on the performance of the top 30 trailer manufacturers. This feature reports how many trailers the leading manufacturers produced in 2007 and what the trailer manufacturers see for the future. Trailer/Body Builders magazine is committed to the free exchange of ideas from around the world. Our editorial staff covers several international conventions and expositions that feature the latest in trailer,
truck body and truck equipment designs from overseas. As the world becomes smaller, our markets become greater and our International articles are highly anticipated.
New Product Focus: Suspension Systems.
MARCH—Truck Equipment Distributors
If you sell your equipment and products
through truck equipment DISTRIBUTORS and trailer DEALERS – or if you want to
set up new outlets, the March issue is an excellent and valuable marketing tool
for you. It is written specifically for the needs of Truck Equipment
DISTRIBUTORS. Feature articles will be filled with tips on how to service and
install truck equipment and how to SELL it profitably and aggressively. Your
advertisement in this issue will give you blanket coverage of the 4,500 truck
equipment dealer/d istributors. These distributors have some 15,000 sales
representatives calling on the fleets, leasing companies, utilities,
contractors, municipalities and private companies.
New Product Focus: Cargo Control.
APRIL—NTEA Post Show Report
April will contain a full report on the
meetings, seminars, speakers and EXHIBITS at the NTEA Work Truck Show February 25–28th in Atlanta, GA. This follow-up issue is a good time for exhibitors to remind buyers what they saw at the EXHIBITION, and to reinforce the sales themes that were introduced. Both those who attended the show and those who did not will depend on this issue to bring them full information on what is new in equipment, products, and supplies in the industry.
New Product Focus: Adhesives / Sealants.
MAY—Mid-America & NATM Post Show Report
Complete coverage of the MID-AMERICA TRUCKING
SHOW in Louisville KY. This will include details on the latest innovations in
truck trailers, medium and heavy trucks, and trailer components.
New Product Focus: Hydraulic Systems and Controls.
JUNE—TTMA Report Issue & Trailer Forecast
The pictorial report for the annual meeting of
the Truck Trailer Manufacturers Association will include in-depth reports on the business and engineering sessions, product pres entations by industry suppliers, PLUS the anticipated FORECAST of Trailer Production for the next five years. This year the meeting
will be held at La Cantera Resort in San Antonio, TX, April 30-May 3rd, 2008.
This is an excellent issue to advertise basic materials, equipment, components
and services for the truck trailer and tank trailer manufacturers (OEM).
New Product Focus: Welding Equipment.
JULY—Annual Buyer’s Guide
This is the only BUYER’S GUIDE published for the Original Equipment Manufac
turers, the Truck Equipment Distributors and Trailer Dealers. It is a complete
directory of materials, components, supplies, and services for the truck
trailer/body manufacturers and truck equipment distributor industry. It
contains nearly 1,000 product categories and more than 7,552 company listings.
Last year, the Buyer’s Guide generated more than 12,000 inquiries from the
reader service cards alone. Readers keep and use this Buyer’s Guide throughout
the year when looking for equipment, products and suppliers—or for NEW SOURCES.
Don’t miss this important issue.
New Product Focus: Flooring.
AUGUST—Fall Planning
Gear up for the fall sales surge! August is an important month for our
industry. New trucks are beginning to arrive after the production lull, and dealers are placing orders for fall and winter sales. Lay the groundwork for your autumn sales harvest by planting your promotional seeds early. This issue hits the market just ahead of autumn, so reserve your advertising space early for this important issue.
New Product Focus: Lighting and Electrical.
SEPTEMBER—Snow and Ice Control
If you sell snow and ice control equipment, or accessories for this phase of the industry, you will want to plan for the September issue. Truck equipment distributors will be provided with vital information about snowplows, spreaders and scrapers. There will be a complete guide to truck compatibility - which truck models can be equipped with snowplows? Which ones cannot? There will be
information on who makes what (a list of key product specifications for each
major manufacturer of snow and ice-control equipment). Included are feature articles
of successful distributors of snowplows and ice-control equipment.
New Product Focus: Snowplows.
OCTOBER—Aftermarket Parts & Accessories
Truck equipment distributors and trailer dealers can’t operate an AFTERMARKET
PARTS department without parts to sell. Put your products and equipment in more
PARTS departments this year, and the aggressive distributors will work hard to
move them out into the AFTERMARKET. The Aftermarket Parts Issue is targeted
specifically to the parts departments of trailer dealers and truck equipment
distributors. Your advertisement in this issue will increase your chances of
gaining a larger share of this growing market. If your products belong in the
parts department, your advertisement belongs in the PARTS and ACCESSORIES issue.
New Product Focus: Brake Components.
NOVEMBER—Trailer Dealers Issue & Truck
Chassis Report
If you sell to the Trailer Dealers, you will want to include this issue in your
marketing and advertising plans. November will have coverage of the NTDA
(National Trailer Dealers Association) annual meeting, as well as a focus on
Trailer Dealers and their operations. Trailer/Body Builders will also feature a
detailed report on the annual Truck Product Conference, with coverage of new
truck introductions and what effect the new models have on the commercial truck
body and equipment industry.
New Product Focus: Pickup Accessories.
DECEMBER—Fabrication & NATM Convention
Preview
OEMs get extra attention this month with detailed stories on how to improve
plant efficiency—with a special report on the equipment, tools, and supplies
that help make that possible. As a service to our readers who manufacture
light-duty trailers, we also will offer a preview of the National Association
of Trailer Manufacturers Convention and Trade Show to be held February 24–28th,
2009 in Charleston, SC.
New Product Focus: Plant Equipment.
Trailer/Body Builders magazine • trailer-bodybuilders.com
800-880-0368 • 713-523-8124 • FAX 713-523-8384
PO Box 66010 Houston TX 77266
