Download PDF of the 2010 Planning Sheet

ABOUT TRAILER/BODY BUILDERS
Build sales – In a specialized industry.
Trailer/Body Builders reaches the manufacturers and distributors of truck trailers, truck bodies, school buses, fire trucks, and truck-related equipment. If you see it on the road, and it isn’t an automobile, our subscribers built or equipped it. All 12 issues of Trailer/Body Builders contain up-to-date, practical editorial material for our 15,550 subscribers. (BPA audited circulation.) You can deliver your sales message and sell your equipment, products and services to the truck trailer and truck body manufacturers, as well as the truck equipment distributors and trailer dealers by running your advertisements in Trailer/Body Builders!

Reach the OEMs—
Original Equipment Manufacturers who receive Trailer/Body Builders design, specify, purchase materials for and manufacture truck trailers, truck bodies, fire trucks, livestock trailers, refrigerated trailers, platform bodies, dump trailers, industrial trailers, tank trucks, wrecker bodies and all other equipment that you see on the highways.

Reach the Distributors & Dealers—
Our truck equipment distributor and trailer dealer subscribers sell what our OEM subscribers produce (commercial truck bodies and trailers) plus a wide range of other products—commercial truck equipment, truck accessories, and aftermarket parts. If a product is found on a commercial truck or trailer, these subscribers sell it, install it, and service it after the sale. These truck equipment/trailer dealers have some 15,000 salespeople out calling on fleets, leasing companies, utilities, contractors, municipalities & private companies. They do some manufacturing, considerable modifications, and repair work for the fleets—and take care of the warranty.
   This is a close-knit industry and since 1959 our subscribers have considered Trailer/Body Builders the voice of this industry. Each monthly issue brings information to keep them abreast of the latest in plant equipment, manufacturing methods, equipment design, materials and components, equipment mounting and installation, repair, painting and refurbishing truck trailers and truck bodies and related equipment—plus industry news and convention coverage. Our subscribers take the time every month to read each issue assuring our advertisers of excellent exposure to their sales message.

Advertising that works for you. Here’s how —
First, advertise in Trailer/Body Builders magazine, which brings comprehensive news and information to subscribers on a monthly basis. Second, sponsor our weekly electronic newsletter, Trailer/Body Builders Market Watch, delivered each Monday to subscribers’ desktops. Third, run a banner or spotlight ad on our web site, trailer-bodybuilders.com, keeping the industry up-to-date on daily breaking news. Fourth, list your new product in our monthly e-newsletter Buyer’s Express.
   Plan now for a 12-time schedule and take full advantage of our lowest advertising rates. After reviewing the media kit, use the handy planner to plot your schedule. Please call us with any questions or thoughts; we are looking forward to working with you in 2010!

Ray Anderson, ray.anderson@penton.com

Wanda Tunnell, wanda.tunnell@penton.com

Diana Smith, diana.smith@penton.com

Call Today! 800-880-0368

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